Custom Home Building at Preston Harbor on Lake Texoma
Twenty years in the making. Three thousand acres. Nine and a half miles of shoreline. We have been building on this lake longer than the master plan has existed.
The Development
A New Community on a
Long-Familiar Shoreline
Preston Harbor occupies more than three thousand acres along the southern shoreline of Lake Texoma, with nine and a half miles of frontage on the main lake and twenty-seven internal lakes within the property — four of them larger than twenty-five acres. The development is the realization of a twenty-year vision originally assembled by Denison resident George Schuler, now being built out by Craig International — the firm behind Craig Ranch in McKinney — with partners including the Choctaw Nation. A Margaritaville Resort Hotel will anchor the lakefront recreational core. A new marina, walking trails, golf cart paths, retail, restaurants, and land dedicated to Denison ISD schools complete the master plan.
Groundbreaking occurred in October of 2025. The first residential lots are scheduled for completion in late 2026. The full build-out, projected at roughly seven thousand five hundred homes across multiple housing types, will unfold over the next decade and beyond.
“What is being built at Preston Harbor is not a neighborhood — it is the equivalent of a new town. A town on a stretch of shoreline that has been waiting twenty years for the right vision to find it.”
— Scott Bates

The Estate Lots
Where Custom Homes Happen Within the Development
Within Preston Harbor, the residential mix is layered. More than eleven hundred traditional homesites — most in the fifty- to sixty-foot range — will form the core of the residential community. Production builders will operate at that scale, building well-designed homes for a broad market.
One hundred and fifteen estate lots represent a different category entirely. These lots range from half an acre to seven acres. Many face the main lake. Others back to one of the development’s internal lakes or to mature wooded greenbelt. Several of the larger estate lots, particularly on the northern portion of the property, are being assembled for family-compound builds in the multi-million-dollar range.
These are the lots where custom homes happen.
A custom home on a five-acre lakefront estate is not a floor plan adapted to a parcel. It is a home that emerges from the land — from where the afternoon light falls, from where the sight lines to the water lead the eye, from what the topography asks the home to do, from how the owners will actually live in the rooms once they are built. The work is different. The team required is different. The discipline required is different.
This is the work we have been doing on Lake Texoma since 1999.

“Eleven hundred traditional homesites will be filled by builders who do that work well. One hundred and fifteen estate lots ask a different question, one we have spent twenty-six years answering.”
— Scott Bates
The Discipline
Building Inside a Master-Planned Community
Building inside a master-planned community is its own discipline. Architectural review boards. Design covenants. Material standards. Coordination with the developer’s phasing — knowing which lots are buildable in which quarter, which utility connections are in place, which infrastructure milestones must precede which construction stages. The covenants exist to protect every owner’s investment over time, and a builder who understands them as a system rather than a hurdle is a different proposition than one who is meeting them for the first time.
We already build inside Rock Creek — a covenanted lakefront community thirty miles up the Texas shoreline, with one of the more rigorous architectural review processes on the lake. We know how to read a design guideline. We know how to navigate a board submission. We know how to coordinate a fourteen-month build inside a community that is still actively developing around it.
The same discipline transfers. Preston Harbor will be the largest covenanted community on Lake Texoma. The process of building within it will reward the team that has already done this kind of work.

The Credential
Twenty-Six Years on This Lake
The arrival of Preston Harbor will draw builders from across Texas and beyond. National production companies will set up sales offices. Out-of-region custom firms will open satellite operations. This is what happens around a development of this scale, and it is reasonable to expect.
We have been on this lake since 1999. Over a thousand homes across the region. Our co-founder Tom Cece is the mayor of Pottsboro, ten miles up the road. Our architect, our interior designer, our superintendents, our subcontractors — the same team, refined over a quarter of a century. Our office and design center is fifteen minutes from the Preston Harbor entrance. The materials we use come from supplier relationships that go back to the founding of the company. The interior finish work on every home we build is performed by a family business that started in this region forty years ago.
“When the first residential lots at Preston Harbor are released, the development will be roughly one year old. We will be twenty-seven.”
— Scott Bates
The Land
The Land Within the Development
Three thousand acres of held land does not feel uniform when you walk it. Preston Harbor’s interior contains twenty-seven lakes — four larger than twenty-five acres — woven through wooded terrain that rises and falls in ways that reward careful siting. The estate lots are positioned on the more topographically interesting portions of the property: ridgelines, cove inlets, mature tree stands, the eastern bluffs that catch morning light off the main lake.
The land within Preston Harbor will allow for the kind of architecture that cannot be built on a flat, treeless subdivision lot. A home set into a slope. A home oriented to a specific sight line down a cove. A home whose roofline takes its cue from the tree canopy above it. A home that does not need to invent its own character because the land already supplies one.
“For the owner building on an estate lot, the lot itself is not an interchangeable input. It is the most important design decision the project will make.”
— Scott Bates

The Network
Connected to Lake Texoma and the Surrounding Region
Preston Harbor sits within a region we know in detail. The communities along this lake — and the towns just inland — share a single team, a single process, and a single standard.
Preston Harbor will become the largest community on Lake Texoma.
We have been building on Lake Texoma since 1999.
Building at Preston Harbor Begins with a Conversation
Whether you are evaluating an estate lot at Preston Harbor, preparing to build on a lot you have already secured, or simply researching builders who understand this lake at this scale, the first step is the same — a conversation about what you have in mind and how our team can serve it.
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