Notes From Our Journey
From twenty-six years of building custom homes on Lake Texoma, here we share about our process and what we've learned about design, materials, engineering, and the decisions that shape a home built to last for generations — the questions clients ask us most often, and the answers we give around the table in our design center.
Listening Beyond Words: Roberth Jordan’s Approach to Architectural Design

Ceci Bates

Most individuals embarking on a custom home journey hold vivid images in their minds — a kitchen they admired during a gathering, a serene atmosphere they experienced on vacation, or a treasured room they’ve long yearned for. However, assembling these pieces into a cohesive vision or understanding their life’s long-term needs often remains elusive.
This is where Roberth Jordan, the architect on the Ceci Bates team, steps in with a unique approach. He believes that understanding clients goes beyond hearing their words; it involves understanding their intent and emotions. Roberth often refers to his role as part psychologist, adept at deciphering the deeper meanings of clients’ desires. He understands that while people often articulate what they want, they rarely pinpoint what they truly need.
In his practice, Roberth observes that requests are rarely about tangible items. When someone desires a specific chair by a specific designer, it’s not just about the chair itself. Instead, it’s the emotional resonance, the memory, or the aesthetic sensibility that drives the request. Placing such a chair into a French country home might disrupt the intended harmony. However, this is not a roadblock but an opportunity for Roberth to delve deeper into what that request signifies. By grasping the essence of such wishes, he can thoughtfully integrate them into the home’s overarching design, ensuring that the space embodies the client’s deepest aspirations.
This process begins not with immediate sketches but through attentive dialogue and observation. Only after thoroughly understanding these nuances does Roberth transition to the drawing board, translating insights into practical, cohesive designs.
Designing a home that enhances how individuals live starts with truly comprehending their underlying aspirations. To learn more about Ceci Bates’ design philosophy, visit us at cecibates.com.
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